A24’s ‘Marcel The Shell With Shoes On’ makes a sensation – a specialized box office – rock

Debut on the big screen Marcel Shell with shoes on it opened for $ 170,000 on six screens in New York and LA, the highest PSA weekend of $ 28,267 for the cult lone snail whose voice is Jenny Slate.

A fake documentary about a sympathetic anthropomorphic mollusk comes from a distributor A24a distributor that often manages to hit pay dirt, and is based on the popular YouTube series and illustrated children’s book.

“It takes at least 20 shells to create a community,” Marcel says in the film. “My cousin fell asleep in my pocket and that’s why I don’t like the saying,‘ everything comes out in the wash .; Because sometimes it’s not. ” He loves 60 minutes “Because Leslie Stahl is absolutely fearless.” It is a combination of stop-motion and traditional animation and live action with Slate, Isabella Rossellini, Rosa Salazar, Thomas Mann and Stahl.

Once part of a large shellfish community, Marcel and his grandmother now live alone as the only survivors of a mysterious tragedy. When the documentary director discovers them in the clutter of his Airbnb, the short film he publishes online brings Marcel millions of passionate fans, as well as unseen dangers and a new hope of finding his long-lost family.

Dean Fleischer-Camp and Slate’s film (100% with critics, 91% with Rotten Tomatoes audiences) is expanding into five more top markets – Austin, San Francisco. Chicago, Washington, DC and Boston – next weekend and will be among the top ten on July 8 with the slow introduction of the platform over the summer.

Marcel earned $ 169,606 (Friday – $ 82,188; Sat – $ 47,253; Sun – $ 40,165).

Also in specialties: Neon open Baby to a $ 5,428 debut at three locations in NY and LA for a $ 1,809 PTA. This is Rebecca “Baby” Huntt’s self-reflection on her growing up in NYC and the long-running generational trauma.

Flux Gourmet of IFC Midnight open at 19 locations up to $ 5,000 for a PTA of $ 263. The unusual play of the Berlin Film Festival Encounters by screenwriter and director Peter Strickland follows a fictional culinary performance.

(IFC Films’ Official competition with Antonio Banderas and Penelope Cruz, he earned an estimated $ 50,250 on 26 screens in the second week, compared to four for an average of $ 1,932 per movie and $ 92,690.)

Utopia Facing Nolan, a documentary about Major League Baseball and Texas icon Nolan Ryan that premiered at SXSW and Texas Rangers ’Stadium before a national special event just one night in May with Fathom (which grossed $ 320,000). Utopia played it on 69 screens on Friday, primarily across TX, with support from AMC, Regal, Studio Movie Grill, LOOK and other exhibitors, taking another estimated $ 40,000 for cumulative earnings of $ 366,000 to date . The film spreads on multiple screens next week before the July 19 PVOD release.

There is little sympathy at the box office this weekend in a wide edition, including Top Gun: Maverick,, which exceeded one billion dollars, and Elvis and Black phone strong. The good news for the specialty is that the first two films draw older demos that are key to art houses.

JugJugg Jeeyo, a family comedy-drama in Hindi directed by Raja Mehta, from Moviegoers Entertainment, earned an estimated $ 725,000 in 318 cinemas – it took no. 7 at North American box offices.

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