No matter what you’re selling, at some point your customers will stop coming back to you. It may happen because your business isn’t what they want, or because of other outside forces like budget cuts or market shifts, but when it happens to you, it can be incredibly frustrating and expensive to try to get those lost customers back again.
By paying attention to these five strategies that can help you keep your customers coming back, you’ll be able to minimize the amount of time and energy you have to spend bringing those customers back into the fold.
1) Cultivate an Appetite
Create a sense of urgency and curiosity with your customers. Make them feel as if they can’t live without your product or service. That is the easiest way to ensure they’ll buy from you again in the future.
You also want to have something else new that they will be interested in and come back for more. You want to create a sense of anticipation, and it’s hard not to do that when you are always releasing new products or services.
2) Keep them engaged
Engage with your customers and think about what they may be looking for to ensure that they keep coming back for more. Put yourself in their shoes and don’t be afraid to take risks in order to keep them coming back for more.
It is the best way to increase engagement and bring in new audiences. By keeping your customers guessing, you will keep them interested.
1) Ask questions – People are curious and want answers.
2) Create exclusivity – Offer exclusive deals or promotions to your loyal customers so that they will feel like VIPs.
3) Be interactive – Engage your customer by asking them for feedback on your products or services. maintain a current awareness of current events. Stay up-to-date with pop culture trends.
3) Hook them early and often
If you observe well, the successful businesses in the world have one thing in common: they know how to keep their customers coming back. This knowledge and skill is what will make or break your business.
One of the easiest ways to do this is by giving people a reason to return. Whether it’s a customer loyalty program, gift card promotions, discounts, or more specialized items only available at your store, you need something that keeps them coming back for more. Another great way to build customer loyalty is by providing excellent customer service.
From the moment someone walks into your store all the way through their purchase experience, you need to be paying attention and catering to their needs as best as possible.
4) Delight them with unexpected gifts
Sending your customers something unexpected can go a long way in reinforcing the goodwill you’ve already built with them. As consumers, we get so much in the mail these days that it’s refreshing when an email notification tells us there’s a package waiting for us. It makes us want to open it and see what they sent.
Good customer service goes hand-in-hand with this strategy, too. Find out what they like and send them some of those things on occasion.
A good idea is to survey your customers periodically by sending them a quick text message or e-mail asking what their favorite brands are or which new flavors of ice cream they’d love to try. Then if you happen to come across one of those items, buy it and send it over! You’ll have made their day.
5) Nurture their loyalty
For your customers, think about what would make them want to keep coming back. Do they like the atmosphere of your store? If not, can you improve it? Is the customer service too poor or lacking? Fixing these things may just be enough for some customers – for others, see if there’s anything else you can do. You might offer an additional bonus like a free coffee with purchase on their next visit.